Responsibilities:

  • Create and execute integrated marketing campaigns which will consists of primarily email marketing campaigns along with other aspects of digital marketing such as SEO, Website management, Social Media Management, paid campaigns etc.
  • Day-to-day email marketing activities
  • Create drip campaign plan and strategy based on customer segmentation & journey
  • Responsible for email marketing reporting and analysis
  • Own the database management which includes data quality maintenance, segmentation, opt-out management, hard bounce management, and related unsubscribe processes
  • Troubleshoot technical issues related to HTML templates, list segmentation, CRM & automation tool set-up, and other aspects of email execution, as required
  • Ensure all messages conform to GDPR, CCPA, CAN-SPAM, and other legal or compliance requirements
  • Stay abreast of and recommends digital marketing best practices with coding, design and testing of email campaigns, industry benchmarks, and emerging trends
  • Coordinate with designer, content writer, ad agency on all matters related to campaigns
  • Stay informed of relevant industry, paid media and paid media platform trends and best practices

Requirements:

  • Work experience of at least 2 years
  • Experience with:
    CRM, Marketing Automation tools,
    Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager,
    Google Analytics, Google Tag Manager,
    Keyword research tools
  • Knowledge of HTML & CSS
  • Knowledge SEO concepts and experience with on-site and off-site SEO optimization
  • Proficiency in English at the Advanced level

Conditions:

  • Full-time employment
  • Remote work option
  • Flexible working time schedule
  • Office is in 5 min walk from m. Autozavodskaya, Business center Omega Plaza
  • Quarterly bonus, Birthday bonus
  • Education, trainings, participation in professional events (at company expenses)
  • After the trial work period: Medical insurance (incl. dental coverage). Special price for relatives

Ждем ваше резюме на почту hr@edna.ru

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